Analytics & BI
Global FMCG Manufacturer
EMEA-Wide Analytics Centre of Excellence
~30%
Incremental ROI
£15M+
Incremental Sales
19
Markets Unified
The Challenge
A Fortune-500 FMCG manufacturer operated analytics in silos across 19 EMEA markets. Each market maintained its own reporting cadence, KPI definitions, and vendor relationships with Google, Amazon, and Meta — creating duplicated spend, inconsistent measurement, and an inability to attribute marketing investment to commercial outcomes at a regional level.
Our Solution
We established a Data Science Centre of Excellence with unified governance standards, stewardship roles, and a single analytics roadmap aligned to global strategy. A multi-cloud analytics platform was built across AWS, GCP, and Amazon Marketing Cloud, delivering advanced marketing analytics capabilities including Multi-Touch Attribution (MTA), Marketing Mix Modelling (MMM), and Geo-targeting.
How We Did It
Assessment & Federated Model Design
Mapped the analytics maturity of all 19 markets. Designed a federated operating model partnering directly with Google, Amazon, and Meta to standardise data ingestion and taxonomy across platforms.
Multi-Cloud Platform Build
Architected and deployed a regional analytics platform spanning AWS and GCP, integrating Amazon Marketing Cloud for first-party audience analytics and clean-room capabilities.
Advanced Analytics Deployment
Launched MTA, MMM, and Geo-targeting models. Introduced ROI-driven analytics governance with monthly executive reviews tracking ROI, reach, and funnel performance across all markets.
Enablement & Scale
Enabled 120+ regional stakeholders through a governed analytics community. Led and scaled a high-performing analytics team using Agile delivery practices. Reduced ad-hoc reporting by ~40% and significantly accelerated time-to-insight.
“The analytics centre of excellence transformed how we measure and optimise marketing investment across the entire EMEA region.”
VP Marketing Analytics
Global FMCG Manufacturer
Technologies Used